Privacy Policy

Last Updated: April 28, 2026

Personal Information We Collect

We collect personal information when you visit our website, place an order, create an account, contact us, or otherwise interact with us. Information may be provided directly by you or collected automatically.

A. Information You Provide Directly

The following categories of information may be collected directly from you:

• Contact information: name, mailing and shipping address, telephone number, and email address.
• Account information: email address, password, order history, wish list items, and saved vehicle profiles (Year, Make, Model data you enter into the fitment search tool).
• Payment information: credit or debit card type, billing address, and other payment details. Note that Mad Lads Moto does not store your full payment card number. Payment data is collected and processed by our third-party payment processors (Stripe and PayPal), which maintain PCI DSS compliance. We do not have access to your full card number.
• Purchase data: your order history, items purchased, and transaction details.
• Communications content: messages you send us via contact forms, email, or customer support channels, including any feedback, questions, or complaints.
• Marketing preferences: your choices regarding email communications and promotional offers, including Los Homies Perdidos Motor Club membership information collected through our Omnisend signup form.

You may choose to voluntarily provide other information that we have not requested. Any additional information you provide is shared at your own risk.

B. Information Collected Automatically

When you visit our website, we automatically collect certain information about your device and how you interact with the site, including:

• Device and browser data: IP address, browser type, operating system, device identifiers, screen resolution, and language preferences.
• Usage data: pages you visit, products you view, search queries, time spent on pages, referring and exit pages, and the time and date of your visit.
• Log files: records of events that occur during your use of the site.
• Cookies and tracking pixels: small data files and code that identify your browser and track your activity. See the Cookies section below for more detail.
• Analytics data: aggregated information about site traffic and usage patterns collected through Google Analytics.

C. Information Collected from Third Parties

We may receive information about you from the following third-party sources:

• Payment processors: Stripe and PayPal may share transaction confirmation and fraud signals with us to process and protect your orders.
• Shipping carriers: delivery status and tracking information related to your orders.
• Marketing platforms: Omnisend may share information about your email engagement with us to help us understand how our communications are received.
• Analytics providers: Google Analytics provides aggregated data about how users interact with our site.
• Distributor partners: our supplier network (Turn14, WPS, Automatic Distributors, Drag Specialties, Parts Unlimited) may provide product availability and fulfillment data in connection with your orders. These parties receive your shipping information solely to fulfill your order.

Cookies and Tracking Technologies

A. Cookies

A cookie is a small file stored on your device when you visit a website. Cookies allow us to recognize your browser on return visits, remember your preferences, and understand how you use our site.

We use the following types of cookies:

• Necessary cookies: required for the site to function, including maintaining your shopping cart and session data. These cannot be disabled without affecting site functionality.
• Preference cookies: remember your choices such as your saved vehicle (Year, Make, Model) and display preferences.
• Analytics cookies: help us understand how visitors use the site so we can improve it. We use Google Analytics for this purpose.
• Marketing cookies: used by Meta (Facebook) Pixel to track actions on our site and help us deliver relevant advertising. These cookies track events such as page views, product views, add-to-cart actions, and purchases.

You can control cookies through your browser settings. Most browsers allow you to refuse or delete cookies. Note that disabling certain cookies may affect site functionality. To learn more about managing cookies, visit allaboutcookies.org.

B. Meta Pixel (Facebook Pixel)

We use the Meta Pixel on our website. This is a piece of code that allows us to measure the effectiveness of our advertising on Facebook and Instagram by tracking actions visitors take on our site. The Meta Pixel may collect your IP address, browser type, pages visited, and conversion events such as purchases. This data is shared with Meta Platforms, Inc. and is subject to Meta's own privacy policy. You can opt out of Meta's use of your data for advertising purposes through your Facebook ad settings or at facebook.com/help/568137493302217.

C. Google Analytics

We use Google Analytics to understand how people use our site and to improve the customer experience. Google Analytics collects data about your visits including pages viewed, time on site, and general geographic location. This data is aggregated and does not personally identify you. You can opt out of Google Analytics tracking by installing the Google Analytics opt-out browser add-on at tools.google.com/dlpage/gaoptout.

D. Do Not Track

Some browsers include a Do Not Track feature that signals websites that you do not want your online activity tracked. We currently do not respond to Do Not Track browser signals.

How We Use Your Information

We use the personal information we collect for the following purposes:

• Order fulfillment: processing your orders, charging payment, coordinating shipment with our distributor partners, sending order confirmations and shipping notifications, and handling returns and refunds.
• Customer support: responding to your questions, resolving issues, processing warranty claims, and addressing complaints.
• Account management: creating and maintaining your account, saving your vehicle profiles and preferences, and enabling order history access.
• Marketing communications: sending promotional emails, new product announcements, and special offers to customers and subscribers who have opted in. You can opt out at any time. See Your Rights and Choices below.
• Los Homies Perdidos Motor Club: managing your membership in our email community, sending member-exclusive content and offers through Omnisend.
• Site improvement: using analytics data to understand how the site is used, identify issues, and improve the customer experience.
• Advertising: using Meta Pixel data to measure the effectiveness of our advertising campaigns and to deliver relevant ads to people who have visited our site.
• Fraud prevention and security: detecting and preventing fraudulent transactions, unauthorized access, and other harmful activity.
• Legal compliance: meeting our tax reporting obligations, responding to lawful requests from government authorities, and enforcing our Terms and Conditions.
• Aggregated analytics: creating de-identified, aggregated data about site usage that cannot be linked to any individual. This data may be used to improve our business and services.

How We Share Your Information

We do not sell your personal information. We may share your information in the following circumstances:

• Distributor partners for order fulfillment: when you place an order, we share your name, shipping address, and order details with the relevant distributor (Turn14, WPS, Automatic Distributors, Drag Specialties, or Parts Unlimited) solely to fulfill and ship your order. These partners are not permitted to use your information for any other purpose.
• Payment processors: Stripe and PayPal receive the information necessary to process your payment. We do not store your full card number and do not share more information than is necessary.
• Email marketing platform: Omnisend receives your email address and marketing preferences to manage our email communications and the LHP Motor Club membership program. Phone numbers and SMS consent collected from consumers during opt-in will not be shared with or sold to third parties for promotional purposes.
• Analytics providers: Google Analytics receives aggregated, de-identified usage data about your visits to our site.
• Advertising platforms: Meta Platforms, Inc. receives pixel event data to support our advertising campaigns on Facebook and Instagram.
• Shipping carriers: your name and shipping address are provided to carriers (UPS, FedEx, USPS, and others as applicable) to deliver your orders.
• Legal and regulatory authorities: we may disclose your information when required by law, in response to legal process, or to protect the rights, property, or safety of Mad Lads Moto, our customers, or others.
• Business transfers: in the event of a merger, acquisition, or sale of all or part of our business, your information may be transferred to the acquiring entity as part of that transaction. We will notify you of any such change.
• With your consent: we may share your information in any other situation where you have given us explicit permission to do so.

Storage and Security

We take commercially reasonable steps to protect your personal information from unauthorized access, use, disclosure, alteration, or destruction. Our website uses SSL encryption for data transmitted between your browser and our servers. Payment data is handled exclusively by PCI DSS-compliant processors.

No method of transmission over the internet or electronic storage is 100% secure. While we work to protect your information, we cannot guarantee absolute security. If you have reason to believe your account has been compromised, please contact us immediately at support@madladsmoto.com.

Retention of Personal Information

We retain your personal information for as long as necessary to fulfill the purposes described in this policy, to comply with our legal obligations, resolve disputes, and enforce our agreements. When your information is no longer needed, we dispose of it in a commercially reasonable manner that takes into account the sensitivity of the information.

Order records are retained for a minimum of seven years to meet tax and accounting obligations. Account information is retained for as long as your account is active, plus a reasonable period thereafter.

Your Rights and Choices

A. Account Information

You may access, update, or delete certain information through your account settings at madladsmoto.com. For requests that cannot be completed through your account, contact us at support@madladsmoto.com. We may require verification of your identity before processing certain requests.

B. Email Communications

You can opt out of promotional emails at any time by clicking the unsubscribe link in any email we send, or by contacting us at support@madladsmoto.com with UNSUBSCRIBE in the subject line. You cannot opt out of transactional emails related to your orders, account, or customer service interactions.

C. Cookies and Tracking

You can manage cookies through your browser settings. You can opt out of Google Analytics using the browser add-on at tools.google.com/dlpage/gaoptout. You can adjust your Meta advertising preferences at facebook.com/ads/preferences.

D. Legal Privacy Rights

Depending on your state of residence, you may have additional legal rights regarding your personal information. See the California and State Residents sections below for details.

Children

Our website is not intended for use by anyone under the age of 13. We do not knowingly collect personal information from children under 13. If we become aware that we have inadvertently collected information from a child under 13, we will delete it promptly. If you are between the ages of 13 and 17, please do not use this website or submit personal information without the supervision or permission of a parent or guardian.

If you believe we have collected information from a minor, please contact us at support@madladsmoto.com.

Links to Other Websites

Our website may contain links to third-party websites for your convenience. These links do not constitute an endorsement of those sites. We are not responsible for the privacy practices or content of any third-party website. We encourage you to review the privacy policies of any site you visit.

Changes to This Policy

We review this Privacy Policy regularly and may update it from time to time. When we make changes, we will update the date at the top of this page. For material changes, we may also provide notice on our website homepage or by email. Your continued use of our website after changes are posted constitutes your acceptance of the updated policy.

Disability Notice

If you have a disability and would like to access this Privacy Policy in an alternative format, please contact us at info@madladsmoto.com or call us at 970-637-6000 and we will do our best to accommodate your needs.

Contact Information

If you have questions about this Privacy Policy, wish to exercise your rights, or have any privacy-related concerns, please contact us:

Notice for Nevada Residents

If you are a Nevada resident, you have the right to request that we not sell your personal information. Mad Lads Moto does not sell your personal information. To request written confirmation of this practice, email us at info@madladsmoto.com with "Nevada Privacy Request" in the subject line and we will respond via email.

Additional Disclosures for California Residents

A. Categories of Personal Information Collected

In the past 12 months, we have collected the following categories of personal information as enumerated in the CCPA:

• Identifiers: name, mailing and shipping address, email address, IP address, and phone number.
• Commercial information: purchase history, order details, and products viewed or added to cart.
• Internet or electronic network activity: browsing behavior on our site, search queries, and interactions with our website.
• Geolocation data: general geographic location inferred from IP address.
• Inferences: vehicle preferences and riding interests based on your activity and saved profiles.

We collect this information for the business purposes described in the How We Use Your Information section above. We share this information with the categories of parties described in the How We Share Your Information section above.

B. No Sale of Personal Information

Mad Lads Moto does not sell or share your personal information as those terms are defined under the CCPA.

C. California Residents' Legal Rights

If you are a California resident, you have the following rights:

• Right to Know: you may request disclosure of the categories and specific pieces of personal information we have collected about you, the sources of that information, the purposes for which it was collected, and the categories of third parties with whom it was shared. You may make this request up to twice per year.
• Right to Access: you may request access to the personal information we hold about you.
• Right to Delete: you may request deletion of your personal information, subject to certain legal exceptions.
• Right to Correct: you may request correction of inaccurate personal information we hold about you.
• Right to Opt Out of Sale or Sharing: as noted above, we do not sell or share your personal information. No opt-out is necessary.
• Right to Non-Discrimination: we will not discriminate against you for exercising any of these rights.

To exercise these rights, see the Exercising Your Privacy Rights section below.

Additional Disclosures for State Residents

Mad Lads Moto LLC is headquartered in Colorado and holds an active Colorado Sales Tax License. We take our obligations to Colorado residents seriously and comply with the Colorado Privacy Act (CPA) and other applicable state privacy laws.

Your Rights as a State Resident

Depending on your state of residence, you may have the following rights:

• Right to Know and Access: request disclosure of the personal information we have collected about you.
• Right to Delete: request deletion of your personal information, subject to certain exceptions.
• Right to Correct: request correction of inaccurate personal information.
• Right to Opt Out: opt out of the sale of your personal information, its use for targeted advertising, or profiling. As stated above, we do not sell your personal information.
• Right to Non-Discrimination: we will not discriminate against you for exercising your privacy rights.
• Right to Appeal: if we deny your privacy rights request, you have the right to appeal that decision. To do so, contact us at info@madladsmoto.com with "Privacy Appeal" in the subject line.

To exercise these rights, see the Exercising Your Privacy Rights section below.

Exercising Your Privacy Rights

A. How to Submit a Request

To exercise any of the privacy rights described in this policy, you may contact us by:

• Email: info@madladsmoto.com with "Privacy Request" in the subject line
• Phone: 970-637-6000
• Mail: Mad Lads Moto LLC, 1220 S Garfield Ave, Loveland, CO 80537

In your request, please specify which right you are seeking to exercise and the scope of your request.

B. Verification

To protect your information, we may require you to verify your identity before processing certain requests. We may ask for your name, email address, shipping address, or order information associated with your account. If we cannot verify your identity, we may deny the request and will explain why.

C. Response Timeline

We will respond to verifiable requests within 45 days. If we require additional time, we will notify you of the extension and the reason for it. In some cases, applicable law may allow us to extend this period by an additional 45 days.

D. Authorized Agents

California, Colorado, and Connecticut residents may designate an authorized agent to submit a privacy request on their behalf. To use an authorized agent, you must provide the agent with written, signed permission to submit the request and verify your identity directly with us. We may deny a request from an agent who cannot demonstrate proper authorization.

E. Limitations

There are circumstances where applicable law permits or requires us to retain certain information even when a deletion request is received. In such cases, we will explain what information cannot be deleted and why.